Scaling Up Successfully
Scaling up is exciting – but it can also be a huge shock to the system as a small-business owner. I recently moved from owning a personal training studio with 400 members to a new two-storey Genesis Health + Fitness gym in the same suburb with more than 1800 members. In the first month, I learned a lot, faced unexpected hurdles, and encountered some pleasant surprises.
If you’re considering scaling up, here is some advice about surviving the critical first month:
- Be prepared to experiment. Don’t make assumptions. With a bigger business, there is a broader audience to appeal to and what you knew worked in your smaller business may not necessarily be the perfect fit in your larger business. For example, I wasn’t sure how the schedule of classes from 5-7 am would be embraced locally. It would have been easy to assume that these early classes would be a flop – but instead, we decided to experiment and put a range of early morning options on the board. I ended up being blown away by how many members we had in the club at that time of the morning. Don’t assume – test things out.
To read more tips, click here.
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