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Gym Franchises for Sale Australia



Why choose to franchise with Genesis Health + Fitness?

We’re an Australian owned and operated trusted brand and we’ve been established in the industry for over 25 years.

Our proven franchise business model allows us to remain flexible in our approach to supporting franchisees by designing clubs they're proud to own and operate.

We also know being your own boss is a major step, so we'll work closely to ensure you're working for yourself, but never by yourself.

Plus, we're proud to be part of the Belgravia Group – Australia's largest privately owned health and leisure business with over 9,000 employees nationwide.

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Are You Considering a Gym Studio for Sale?

Whether you are a fitness professional looking to improve outcomes for more people, or a savvy investor in search of a business opportunity, then finding a great gym studio for sale could be the answer.

For many people, becoming a business owner is the next logical step in their career path, and for successful health and fitness instructors a gym business for sale is perfect – but how can you be sure that you are on the right path?

Since 1997, Genesis Health & Fitness has developed into one of the premier fitness destinations across Australia, and you could become part of our success story when you invest in our fitness gym franchise.

If you have experience in running a business or not, there are many benefits to choosing a fitness gym franchise rather than another type of gym business for sale – and we have a comprehensive guide below about what to expect.

About Genesis Health & Fitness

If you have trained in one of our gyms, you will know that Genesis Health & Fitness is about so much more than ‘muscles and mirrors’. We are not your standard spit and sawdust type of gym; instead, we are an open, inviting, and engaging space where people with any sort of health or fitness goal feels safe and welcome. We are a fitness franchise in Australia that has a unique way of helping our clients – and that is why over 130,000 people have chosen us to support them in achieving their fitness goals.

We offer a range of activities and training options, depending on the personal goals of our clients. This might mean a yoga class here, some group training there, and even swimming instruction too. This can also mean dedicated Personal Training for a competition, for an athlete or for a team. It can be for weekend warriors, those who want to improve their general health, and those that want to lose weight.

The main reason that we feel our business model is so successful is that we offer so much more to our members than just ‘access’. We operate 24 hours a day, 7 days a week so people can train whenever it suits them best. We employ the absolute best personal trainers who specialise in various areas – from strength to weight loss and even rehabilitation, and our coaches are dedicated, caring and knowledgeable.

Through membership to Genesis Health & Fitness, we offer regular fitness checks, a personalised training plan that is reviewed every twelve weeks, and unlimited group exercise classes. This means that every single member has a bespoke training plan alongside expert support to make sure that they are working towards their health and fitness goals – no matter what they are.

So, What Does a Gym Franchise Entail?

Whether you have a location in mind or not, thinking about investing in a fitness franchise for sale can be daunting. However, when you decide to find out more about Genesis Health & Fitness as your franchise partner, you will see that it could be the best move for you.

With our franchises, you will get access to:

  • Exclusive territory
  • Club design and branding
  • Fit out and Equipment
  • Planning and budgeting support
  • Marketing
  • Payroll/HR/IT
  • Recruitment
  • Training

With our gym franchise for sale, you get to be a part of the exclusive Genesis Health & Fitness team and take advantage of a proven system that is backed by The Belgravia Group – and you need no previous business knowledge or experience.

All we ask of you is that you are invested – both financially and physically – in making your Genesis Health & Fitness gym franchise a success. We need you to be fully committed to making the business work, so we will work with you to ensure that you fully understand the whole process before you commit.

Why a Franchise?

All franchises work in the same basic way; you invest in becoming a franchisee and get the support and knowledge from the parent company to run your business in the best way.

When you are deciding whether to consider a gym business for sale or buying a gym franchise, it can seem daunting either way. We know that our franchise system works – but we know that it might seem difficult to get what the actual differences are.

When you are looking for your new venture, you can choose to either start a whole new company, invest in, or buy out an already running business, or pick a gym franchise. There are pros and cons to each decision, and the final choice will depend greatly on what you want to achieve.

Starting a completely new company means that you can make it completely yours – and with that comes the responsibility of running the business yourself, potentially with no support. Everything from HR and recruitment to membership and finances is completely your responsibility.

Buying an already operating fitness business for sale means getting hold of a business that may or may not be operating well, and you can implement changes to make it yours – but will be taking on all the risk. If you invest in a business that is already operating, you may not see much of a return (depending on what you invest).

The benefit of a fitness gym franchise over the other options is the ability to own and operate a business that is proven to work, with the full support of a team behind you. We want your business to work – so we will go above and beyond to help you in whatever way we can. From giving our franchise owners exclusive territories to finding the perfect location for their business, to fitting out with the latest equipment, club design and finding the right people, to ongoing support with training, HR, IT and every other business process that you need to know.

You can find out more details about the amazing opportunities for buying a gym franchise with Genesis Health & Fitness by filling out your details in our form – you can then download our helpful guide with lots more information about what to expect. Find out why a gym franchise in Australia could be better than finding a gym studio for sale today!
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Find out if Genesis Health + Fitness is the right fit for you

Over 25 years in gym franchising

Trusted Australian brand
for 25+ years

genesis gym franchising australia map

Opportunity to customise your dream club to suit your needs

customise your gym franchising opportuntieis

Exclusive territories available in most major cities

belgravia health and fitness logo gym franchising

Team of experts who are with you every step of the way

Build Your Dream Gym

Options Available Now

We pride ourselves on our ability to create thriving destinations for the communities we open in, and that's not by coincidence. Our 700sqm to 1200sqm gyms feature everything from the latest state-of-the-art equipment, Group Fitness Studios as well as premium offerings like our Reformer Pilates and Coaching Zone (group personal training) products.

We understand that one size doesn't fit all. That's why we've created two models to choose from, which allow our franchisees to find something that suits their needs. The starting capital investment for models is an estimate only and will be impacted by location, site choice and added extras.

700sqm +

This model is perfect for those who love the Genesis Health + Fitness concept but aren't ready to take on a larger site's financial or operational requirements. The 700sqm includes a Gym Floor (Weights/Plates/Cardio) plus our Premium offerings: Coaching Zone and Reformer Pilates.

From $700k

1200sqm +

This model is ideal for those wanting a full-service health club. It includes a large Gym floor (Weights/Plates/Cardio) and Group Fitness Studios. Plus, other Premium offerings including Coaching Zone, Reformer Pilates and customisable items like our Wellness Zones and Saunas

From $1.3M

*The minimum liquid capital required for both options is approximately $300k.

Take a virtual tour of our 1200sqm
Genesis Health + Fitness club

Fun fact: Our most recent gym had over 2000+ members before its doors had even opened!

Frequently Asked Questions

Our franchising experts are always happy to share what's involved in owning a Genesis Health + Fitness club.
Click the questions below to find out the answers.

Our franchises are set up so you can work for yourself but not by yourself. We have a team of experts to guide you through every step of the process and to continue to support you during operation so your business can be as successful as possible. Here’s a list of just some of the support you receive:


Our property team works with you in securing a site, negotiating the lease and will work with you to submit council applications

Project Management

We will guide you throughout the entire process of setting up your business from the build and fit out, to the implementation of systems and back of house operations (even bank accounts) setup to make sure your site opens on time and on budget.

Pre-Sales Support

We will implement pre-sales campaign and guide you along the way to ensure a successful launch of your new business alongside strong community and brand awareness.


Our marketing team manages digital advertising, national marketing campaigns, PR, member communications, and design assets. We streamline the process via a centralized platform to ensure efficiency and that your club’s marketing assets uphold the professionalism of the Genesis brand.

State & Area Business Managers

Our operations team will work with you to prepare specific business plans to optimise business strategy and performance. They will support recruitment, plus ongoing training and development.

Equipment Provider

Our equipment supplier Novofit will assist in customising your facility within the Genesis guidelines to look and feel like a Genesis but to support what the community needs to give you a competitive edge.


We will manage competitive supply agreements for utilities, telecommunications, cleaning, retail, repair and maintenance needs

Information Technology

We have a dedicated team of engineers who deliver IT maintenance, cloud hosting, website monitoring, virtual host management backups, DR, SQL maintenance and support to our facilities nationally


Through online systems we will assist you in managing incident reporting, WHS auditing, staff inductions and WHS training

  1. Initial Discovery Call - A call with the team to answer a few questions and see if Genesis might be a suitable fit.
  2. Confidentiality Agreement - Sign the confidentiality agreement and receive our franchise information pack.
  3. Deeper Dive - Video call interview, discuss the business model and how we can succeed together.
  4. Application - Complete the franchise qualification form.
  5. Final CEO interview - to approve your application.
  6. Territory Deposit - ($10,000) to reserve your preferred territory for 30 days whilst we work through agreements.
  7. 14-day Disclosure - Once we receive your company information, we can send over your franchise agreements/disclosure documents. The 14-day period is so that you can read through the agreements, ask questions and receive advice from your solicitor. This is required under the franchise code of conduct so we cannot speed up this timeline.
  8. Secure Territory - After the 14 days are completed, we send out your final agreement copy via DocuSign for completion. Once signed you are officially part of the Genesis family!
  9. Property - The Property team is now your main contact point and works with you to find a suitable location to lease.
  10. Project Kick-Off - Once a lease is signed, the project management team works with you on all elements including build management and your official onboarding training to bring your dream to life.
  11. Presale - Marketing develops a presale plan to open with as many members on day 1.
  12. Open Day! Celebrate, this is day one in your new lifestyle and running your business. Our team will be here cheering you on and working with you moving forward so we can help you be as successful as possible.

The following specific requirements to become a Genesis franchisee are necessary:

  • Adequate capital: Franchisees will need to have sufficient capital to cover the initial franchise fee, as well as the costs of setting up and running the business. This is typically 50% of the total set up in cash (not in home equity).
  • Business experience: While not always necessary, Genesis does prefer franchisees who have previous business or at minimum some management experience. This is useful as you’ll be responsible for your staff on a day-to-day basis.
  • Commitment to the brand/community: A positive attitude and must be willing to adhere to the franchisor's standards/operating procedures, as these are essential to maintaining the brand's integrity and reputation. We are looking for franchisees who want to impact their local community in a positive way.
  • Legal compliance: Franchisees must comply with all relevant laws and regulations, including those related to employment, taxation, and health and safety.

Becoming a Genesis franchisee offers several advantages, including:

  • Established brand: Franchisees can benefit from the established brand of 25 years and reputation of Genesis Health + Fitness.
  • Support and guidance: Genesis offers training and ongoing support to help franchisees operate their businesses effectively.
  • Access to resources: Franchisees can access resources such as marketing materials, operational systems, and purchasing power that is not available to independent businesses.
  • Reduced risk: Franchisees can benefit from the Genesis teams experience and expertise as well as the other franchisees in the network. We support each other with learnings and make sure we grow together.

We understand that one size doesn’t fit all. That’s why we’ve created essentially two models to choose from. Allowing you to find something that suits both your financial and operational needs.


This model is perfect for those who love the Genesis concept but aren’t ready to take on the financial or operational requirements of a larger site. The 700sqm includes a gym floor (weights/plates/cardio) plus our premium offerings: Coaching Zone and Reformer Pilates.


This model is perfect for those wanting a full-service health club. Includes a large gym floor (weights/plates/cardio), group fitness studios, premium offerings: Coaching Zone/ Reformer Pilates plus other customizable items like our Wellness zones and saunas.

Don't see your question on our list?


Choose a time to book a call and see if Genesis Health + Fitness is the right fit for you.

Hear From Our Franchisees

We can’t make a difference without our amazing franchisees, and the feelings mutual. Check out what some of them had to say about us:

Across The Gym Floor

We're located in 40+ locations across Australia, and no two clubs are the same – thanks to our incredible franchisees and members who make each and every one of them special.

Scroll through some of our highlights below.

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Hot off the (bench) press

Nothing makes us prouder than seeing our franchise family in the spotlight, so we’ve compiled a list of our recent features.


Want to find out if Genesis Health + Fitness is the right fit for you?

Choose a time to chat with us about your goals and options.