Our franchises are set up so you can work for yourself but not by yourself. We have a team of experts to guide you through every step of the process and to continue to support you during operation so your business can be as successful as possible. Here’s a list of just some of the support you receive:

Property

Our property team works with you in securing a site, negotiating the lease and will work with you to submit council applications

Project Management

We will guide you throughout the entire process of setting up your business from the build and fit out, to the implementation of systems and back of house operations (even bank accounts) setup to make sure your site opens on time and on budget.

Pre-Sales Support

We will implement pre-sales campaign and guide you along the way to ensure a successful launch of your new business alongside strong community and brand awareness.

Marketing

Our marketing team manages digital advertising, national marketing campaigns, PR, member communications, and design assets. We streamline the process via a centralized platform to ensure efficiency and that your club’s marketing assets uphold the professionalism of the Genesis brand.

State & Area Business Managers

Our operations team will work with you to prepare specific business plans to optimise business strategy and performance. They will support recruitment, plus ongoing training and development.

Equipment Provider

Our equipment supplier Novofit will assist in customising your facility within the Genesis guidelines to look and feel like a Genesis but to support what the community needs to give you a competitive edge.

Procurement

We will manage competitive supply agreements for utilities, telecommunications, cleaning, retail, repair and maintenance needs

Information Technology

We have a dedicated team of engineers who deliver IT maintenance, cloud hosting, website monitoring, virtual host management backups, DR, SQL maintenance and support to our facilities nationally

WHS

Through online systems we will assist you in managing incident reporting, WHS auditing, staff inductions and WHS training

1. Initial Discovery Call - A call with the team to answer a few questions and see if Genesis might be a suitable fit.
2. Confidentiality Agreement - Sign the confidentiality agreement and receive our franchise information pack.
3. Deeper Dive - Video call interview, discuss the business model and how we can succeed together.
4. Application - Complete the franchise qualification form.
5. Final CEO interview - to approve your application.
6. Territory Deposit - ($10,000) to reserve your preferred territory for 30 days whilst we work through agreements.
7. 14-day Disclosure - Once we receive your company information, we can send over your franchise agreements/disclosure documents. The 14-day period is so that you can read through the agreements, ask questions and receive advice from your solicitor. This is required under the franchise code of conduct so we cannot speed up this timeline.
8. Secure Territory - After the 14 days are completed, we send out your final agreement copy via DocuSign for completion. Once signed you are officially part of the Genesis family!
9. Property - The Property team is now your main contact point and works with you to find a suitable location to lease.
10. Project Kick-Off - Once a lease is signed, the project management team works with you on all elements including build management and your official onboarding training to bring your dream to life.
11. Presale - Marketing develops a presale plan to open with as many members on day 1.
12. Open Day! Celebrate, this is day one in your new lifestyle and running your business. Our team will be here cheering you on and working with you moving forward so we can help you be as successful as possible.

The following specific requirements to become a Genesis franchisee are necessary:

• Adequate capital: Franchisees will need to have sufficient capital to cover the initial franchise fee, as well as the costs of setting up and running the business. This is typically 50% of the total set up in cash (not in home equity).
• Business experience: While not always necessary, Genesis does prefer franchisees who have previous business or at minimum some management experience. This is useful as you’ll be responsible for your staff on a day-to-day basis.
• Commitment to the brand/community: A positive attitude and must be willing to adhere to the franchisor's standards/operating procedures, as these are essential to maintaining the brand's integrity and reputation. We are looking for franchisees who want to impact their local community in a positive way.
• Legal compliance: Franchisees must comply with all relevant laws and regulations, including those related to employment, taxation, and health and safety.

Becoming a Genesis franchisee offers several advantages, including:

• Established brand: Franchisees can benefit from the established brand of 25 years and reputation of Genesis Health + Fitness.
• Support and guidance: Genesis offers training and ongoing support to help franchisees operate their businesses effectively.
• Access to resources: Franchisees can access resources such as marketing materials, operational systems, and purchasing power that is not available to independent businesses.
• Reduced risk: Franchisees can benefit from the Genesis teams experience and expertise as well as the other franchisees in the network. We support each other with learnings and make sure we grow together.

We understand that one size doesn’t fit all. That’s why we’ve created essentially two models to choose from. Allowing you to find something that suits both your financial and operational needs.

700sqm+

This model is perfect for those who love the Genesis concept but aren’t ready to take on the financial or operational requirements of a larger site. The 700sqm includes a gym floor (weights/plates/cardio) plus our premium offerings: Coaching Zone and Reformer Pilates.

1200sqm+

This model is perfect for those wanting a full-service health club. Includes a large gym floor (weights/plates/cardio), group fitness studios, premium offerings: Coaching Zone/ Reformer Pilates plus other customizable items like our Wellness zones and saunas.

Our franchises are set up so you can work for yourself but not by yourself. We have a team of experts to guide you through every step of the process and to continue to support you during operation so your business can be as successful as possible. Here’s a list of just some of the support you receive:

Property

Our property team works with you in securing a site, negotiating the lease and will work with you to submit council applications

Project Management

We will guide you throughout the entire process of setting up your business from the build and fit out, to the implementation of systems and back of house operations (even bank accounts) setup to make sure your site opens on time and on budget.

Pre-Sales Support

We will implement pre-sales campaign and guide you along the way to ensure a successful launch of your new business alongside strong community and brand awareness.

Marketing

Our marketing team manages digital advertising, national marketing campaigns, PR, member communications, and design assets. We streamline the process via a centralized platform to ensure efficiency and that your club’s marketing assets uphold the professionalism of the Genesis brand.

State & Area Business Managers

Our operations team will work with you to prepare specific business plans to optimise business strategy and performance. They will support recruitment, plus ongoing training and development.

Equipment Provider

Our equipment supplier Novofit will assist in customising your facility within the Genesis guidelines to look and feel like a Genesis but to support what the community needs to give you a competitive edge.

Procurement

We will manage competitive supply agreements for utilities, telecommunications, cleaning, retail, repair and maintenance needs

Information Technology

We have a dedicated team of engineers who deliver IT maintenance, cloud hosting, website monitoring, virtual host management backups, DR, SQL maintenance and support to our facilities nationally

WHS

Through online systems we will assist you in managing incident reporting, WHS auditing, staff inductions and WHS training

1. Initial Discovery Call - A call with the team to answer a few questions and see if Genesis might be a suitable fit.
2. Confidentiality Agreement - Sign the confidentiality agreement and receive our franchise information pack.
3. Deeper Dive - Video call interview, discuss the business model and how we can succeed together.
4. Application - Complete the franchise qualification form.
5. Final CEO interview - to approve your application.
6. Territory Deposit - ($10,000) to reserve your preferred territory for 30 days whilst we work through agreements.
7. 14-day Disclosure - Once we receive your company information, we can send over your franchise agreements/disclosure documents. The 14-day period is so that you can read through the agreements, ask questions and receive advice from your solicitor. This is required under the franchise code of conduct so we cannot speed up this timeline.
8. Secure Territory - After the 14 days are completed, we send out your final agreement copy via DocuSign for completion. Once signed you are officially part of the Genesis family!
9. Property - The Property team is now your main contact point and works with you to find a suitable location to lease.
10. Project Kick-Off - Once a lease is signed, the project management team works with you on all elements including build management and your official onboarding training to bring your dream to life.
11. Presale - Marketing develops a presale plan to open with as many members on day 1.
12. Open Day! Celebrate, this is day one in your new lifestyle and running your business. Our team will be here cheering you on and working with you moving forward so we can help you be as successful as possible.

The following specific requirements to become a Genesis franchisee are necessary:

• Adequate capital: Franchisees will need to have sufficient capital to cover the initial franchise fee, as well as the costs of setting up and running the business. This is typically 50% of the total set up in cash (not in home equity).
• Business experience: While not always necessary, Genesis does prefer franchisees who have previous business or at minimum some management experience. This is useful as you’ll be responsible for your staff on a day-to-day basis.
• Commitment to the brand/community: A positive attitude and must be willing to adhere to the franchisor's standards/operating procedures, as these are essential to maintaining the brand's integrity and reputation. We are looking for franchisees who want to impact their local community in a positive way.
• Legal compliance: Franchisees must comply with all relevant laws and regulations, including those related to employment, taxation, and health and safety.

Becoming a Genesis franchisee offers several advantages, including:

• Established brand: Franchisees can benefit from the established brand of 25 years and reputation of Genesis Health + Fitness.
• Support and guidance: Genesis offers training and ongoing support to help franchisees operate their businesses effectively.
• Access to resources: Franchisees can access resources such as marketing materials, operational systems, and purchasing power that is not available to independent businesses.
• Reduced risk: Franchisees can benefit from the Genesis teams experience and expertise as well as the other franchisees in the network. We support each other with learnings and make sure we grow together.

We understand that one size doesn’t fit all. That’s why we’ve created essentially two models to choose from. Allowing you to find something that suits both your financial and operational needs.

700sqm+

This model is perfect for those who love the Genesis concept but aren’t ready to take on the financial or operational requirements of a larger site. The 700sqm includes a gym floor (weights/plates/cardio) plus our premium offerings: Coaching Zone and Reformer Pilates.

1200sqm+

This model is perfect for those wanting a full-service health club. Includes a large gym floor (weights/plates/cardio), group fitness studios, premium offerings: Coaching Zone/ Reformer Pilates plus other customizable items like our Wellness zones and saunas.